Performance Marketing

Performance marketing focuses on driving measurable actions, such as clicks, conversions, or sales, through various digital channels like search engines, social media, and email. It emphasizes data-driven strategies to optimize ROI. However, challenges abound in this discipline. Attribution remains a significant hurdle, as accurately crediting conversions to specific marketing efforts proves complex in today's multi-channel environment. Ad fraud also threatens campaign effectiveness, draining budgets and skewing results. Additionally, privacy concerns and evolving regulations necessitate adapting strategies while maintaining consumer trust. Despite these challenges, performance marketing's agility and measurable outcomes continue to make it a vital component of modern digital marketing strategies.
Empowering brands to thrive, one click at a time.
Stephan Römer
Head of Performance Marketing

Yes, we can

deliver expertise in various digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads …

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create the best ROI you’ve ever had - where ROI is just an acronym for “Really Odd Ideas”
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provide data analysis, interpreting metrics to optimize campaigns for maximum ROI
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target effective audiences and implement segmentation strategies which are essential for reaching the right customers with relevant messaging
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do continuous testing and experimentation to refine strategies and improve performance over time
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communicate strongly for clear reporting and client collaboration
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staying updated on industry trends, algorithms changes, and emerging technologies to ensure we remain competitive and adaptive in the dynamic digital landscape


Stuff we Did

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mobilezone Deutschland

mobilezone is a leading independent provider of technology products and mobile services. They cover the B2C sector with brands such as Sparhandy, DEINHANDY, Handystar, HIGH and SIGA as well as the B2B sector with mobilezone handel. At mobilezone, more than 400 employees work at five locations (and remotely) in Cologne, Bochum, Münster, Mühlheim am Main and Heilbronn.

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The event and concert ticket store is one of the largest official ticket providers in Germany. The online ticket portal has been selling tickets for a large selection of events since 2014, primarily in the areas of rock/pop, festivals, classical music, pop and folk music and family entertainment.

Delivered by 42DIGITAL offers access to more than 30,000 stations and podcasts and has 4 million monthly users and over 24 million app downloads worldwide. GmbH is the operator of the international service as well as the regional services,,,,,,, and

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